Made for the version “u” see for yourself.
Our Philosophy
Most skincare brands are obsessed with the “u” on the surface. They focus on the filter, the glow, and the perfect finish. At uuanted (wahn-tid or wanted), we’re interested in the “uu”. This is the relationship between who you are today and who you are ideally becoming. It is the person who lives beyond the mirror.
We carry this through our work, as we’re all an identity in evolution. Whether you are navigating diverse creative circles or transitioning from high-stakes professional environments to your vibrant personal hours, you are a life in motion.
Our Approach
We don’t believe in 12-step distractions or the “one-size-fits-all” approach that has dominated the shelf for decades. We believe in high-standard formulas engineered for your specific needs. This is science that protects your biology across every environment.
These essentials are tools for the intentional consumer who values quality over clutter and substance over hype. We have stripped away the noise to focus on what works for you. When your inner “u” feels cared for, the outer “u” takes care of itself.
Our Principles
01
We prioritize the specific lipid barriers and inflammatory responses unique to melanin-rich skin, ensuring every formula provides targeted, high-precision care.
02
We choose substance over noise. We develop high-integrity essentials that respect your time and your shelf space. If a product isn’t cutting though, it doesn’t make the cut.
03
Your skin should never be the an area of insecurity. This relationship between you and your skin should always be celebrated. No industry jargon. We are clear about what it means to look and feel your best.
04
A reminder that self care is a win for your skin, your time, and your standards. We don’t chase trends, we refine what works and move intentionally. If you understand that energy, you’re already one of us.
“This is not just to fill a gap, but to set a new bar. For people who want more. From their skincare. From themselves."
– Drew Hall, Founder
